Campaign Strategies
Your campaign strategy will guide what you do and it should be updated regularly as the campaign is implemented and the situation changes.
A campaign can be seen as an organised, purposeful effort to create change, and it should be guided by thoughtful planning. Before taking action, successful campaigners learn as much as possible about
– where we are now
– who is the stack holders
– what change could improve the situation
– what resources , tactics and tools are available to implement a campaign.
Campaigners use this knowledge to create their strategy, which guides them in planning, implementing, marketing, monitoring, improving and evaluating their campaign.